Augmented reality is becoming a larger and larger part of the brand landscape now. Before we get too deep down the augmented reality (AR) rabbit hole, let’s do a quick vocabulary lesson, because ...

Augmented Reality (AR), unlike virtual reality (VR), integrates digital information within a user's environment. It provides an interactive version of the real world, offering functionality from ...

From the lost polychromy of Greek sculptures to experiences developed with Snap and playful applications, augmented ...

ResearchAndMarkets.com is the world's leading source for international market research reports and market data. We provide you with the latest data on international and regional markets, key ...

An Augmented Reality Research Hub (ETHAR) is opening at ETH Zurich to promote interdisciplinary research into the interfaces between the real and virtual worlds. The aim is to develop technologies ...

Shoppers still spend about 90 percent of their dollars in regular stores even as their dominance is shrinking year by year. New technology may help save the regular stores from the fierce competition ...

WVU undergraduate student Jacob Horner (left) and masters students Amelia Echard and Paubla Gallego test augmented reality systems designed to provide safety trainings to coal miners. Augmented ...